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Motown collaborates with Carhartt WIP to celebrate their 60th anniversary

Iconic record label Motown has collaborated with Carhartt WIP in light of the label’s 60th anniversary. They have created a thirteen-piece capsule collection that celebrates the imprint that reshaped American culture.

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To explain a little more, in 1959, after a relative degree of success writing songs for artists, Gordy Jr founded Tamla Records. This would lay the foundations for Motown. A name that nodded to Detroit’s motor-manufacturing heritage. Similar to the assembly lines of Ford Motors, where he had previously worked. Gordy Jr set about establishing his own conveyor belt, cranking out hits and establishing stars at a remarkable rate.

Diana Ross and the Supremes, The Four Tops, Stevie Wonder, The Jackson 5, and Marvin Gaye all passed through the hallowed doors of Motown’s humble two-story house-turned-recording studio on West Grand Boulevard. In short, Motown didn’t simply reconfigure what hits of that era sounded like, it played an instrumental role in diversifying the airwaves of US radio stations.

Motown x Carhartt WIP capsule collection

The exclusive collection riffs on imagery and ephemera found in Motown’s archive and back-catalogue. It includes a sateen bomber and rolled beanie. Both a nod to the inimitable style of Marvin Gaye. Whilst the Snake Pit Shirt references the basement recording studio in the home that would come to be known as “Hitsville, USA.” 

It is available to purchase now. Do head here to shop the Motown x Carhartt WIP capsule collection.