Dreaming Vinyl reimagines songs as animated vinyl artwork

The work of Dreaming Vinyl is a treat for both vinyl junkies and graphic design aficionados.

In a recent feature by It’s Nice That, they spent time with Lawrie Miller and Jay Vaz, who run Dreaming Vinyl. It’s an ongoing project that reimagines the function and design of vinyl label artworks.

With the tactile function that labels serve with every record — even a key factor in determining rarity for vintage collectors — the duo’s work encapsulates the feeling of poring over a record spinning on a turntable with an original twist.

“We found ourselves really enjoying experimenting with the vinyl sticker design process,” Lawrie explains, “eventually leading to the idea of animating the vinyl stickers, which we hadn’t really seen done before.”

The inclusion of animated visuals within the label artwork concept is the tip of the iceberg. Lawrie and Jay envision Dreaming Vinyl to be “a community for musicians, designers and artists, plus a space where its viewers can discover new music and creatives.”

Their work has encompassed well-known and emerging artists across the dance music spectrum, with works by Octo Octa, Leon Vynehall, Shanti Celeste and Will Lister paired with intoxicating visuals by Dreaming Vinyl.

Take a look at some of their most recent work on Vimeo and read their interview here. You can also follow them on Instagram here.