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Def Jam Recordings launch their new South East Asia Label

Hip hop pioneer Def Jam Recordings made the official expansion announcement of its new Def Jam South East Asia label during Music Matters on 17th September, 2019. Afterwards, Universal Music Group, the world leader in music based-entertainment marked the dawn of a new era for rap and hip hop music with a Def Jam South East Asia Label launch party at Canvas, Singapore.

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Evidently the highlights of the night included solo performances by the label’s seven new inaugural signings. In detail they are, Joe Flizzow (Malaysia), DABOYWAY (Thailand), Yung Raja (Singapore), Fariz Jabba (Singapore), ALIF (Singapore), A.Nayaka (Indonesia) & Young Bong (Thailand). Then the hip hop party continued to the wee hours of morning as DJ CZA, DJ BOMBER SELECTA and DJAYBUDDAH performed sensational live sets and kept guests dancing throughout the night.

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Def Jam Recordings

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Def Jam Recordings was founded in 1984. It began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip hop. Def Jam has represented the very best in cutting-edge music for 35 years. Pioneered by iconic hip hop stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy.

Over the following two decades, Def Jam established its dominance with superstar acts. Particularly, Jay-Z, Method Man & Redman, Ludacris, Rihanna, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand. Synonymous with creativity, quality and authenticity. Currently the label is home to a diverse roster of marquee and emerging stars. In brief, Kanye West, Justin Bieber, Logic, Pusha T, Vince Staples, Big Sean, and Jhene Aiko, among others. Today in 2019, helmed by Chairman and CEO Paul Rosenberg, Def Jam has reaffirmed its passion for and commitment to hip hop culture, and has expanded its global brand reach to become the most-followed major label on all major social media platforms.

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